Open AccessThe Nuances of Corporate Social Responsibility (CSR) in India
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.l1078.10812s219
Subject(s) - corporate social responsibility , corporation , business , social responsibility , sort , profit (economics) , globalization , process (computing) , perspective (graphical) , public relations , marketing , political science , economics , finance , law , computer science , artificial intelligence , information retrieval , microeconomics , operating system
The fast moving globalization has given room for multiple problems related to the environment we live in. CSR is a tool to sort out the social issues. The ultimate purpose of a corporation is to get profit but at the same time in the process of making money companies should keep in their mind the social responsibility they have towards the society. The procedure of assessing an organization’s impact is the look out of CSR and understand the entire environment and all the stakeholders. The activities of CSR need to be sustainable and should in no way affect the goals of the organization. The Indian perspective of CSR initiatives has taken brilliant route where CSR is integrated into the business process. The paper mainly focuses on the various shades of CSR in India presented with statistical date, an extended review on literature, and CSR initiatives by few companies.