Open AccessImpact of Social Media on Buying Decision in Chennai
Author(s) -
S.Kiruti Ratchaya,
Sreeya B
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.k2538.0981119
Subject(s) - purchasing decision , purchasing , advertising , product (mathematics) , marketing , marital status , perspective (graphical) , test (biology) , social media , business , decision process , psychology , sociology , political science , computer science , mathematics , paleontology , population , geometry , demography , process management , artificial intelligence , biology , law
The purchasing choice process is the basic leadership process utilized by shoppers with respect to showcase exchanges previously, amid, and after the buy of a decent or administration. It tends to be viewed as a specific type of a cost– advantage investigation within the sight of numerous alternatives.Basic cases incorporate shopping and choosing what to eat. Basic leadership is a mental develop.The study used 1450 respondents for the purpose of understanding the buying decision . Chi-square , independent t test and correlation are the various tests used in this research . The research shows than male and female have different perspective regarding social media advertisement.If the income level is increased then the customers are not bothered purchase decision.Most of the social media product advertisement is for teens only . Marital status does not create impact on the effect of advertisement in purchase decision