Open AccessCustomer Preference of Western Outlooks in Chennai
Author(s) -
V Pooja.,
SREEYA B
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.k2514.0981119
Subject(s) - preference , habit , test (biology) , cover (algebra) , sample (material) , psychology , sociology , advertising , marketing , social psychology , engineering , business , mathematics , statistics , mechanical engineering , paleontology , chemistry , chromatography , biology
New generation people have the habit of judging the book by its cover so why this generation people shows most of their interest towards dressing . Especially youngsters love to dress quiet modern. This research paper explains deeply about the impact of western outlooks towards the teenagers in Chennai. Hypothesis was done by questioning various peoples of various sectors . From this it was found that factors like age, gender, occupation and area where people live also plays an important role in giving preference to western outlooks. In this paper statistical tools like correlation, chi square and independent sample T test are used. The paper concluded that today’s youngsters believe in fashion, and feels that their confidence improved with their outlook