Open AccessA Access on Consumer Satisfaction of Hero Two Wheeler Bikes
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.k1139.09811s19
Subject(s) - hero , order (exchange) , customer satisfaction , business , advertising , marketing , consumer satisfaction , computer science , finance , artificial intelligence
This study is based on the level of consumer satisfaction for bike users in Chennai city of Tamilnadu. The survey is mainly focused on the factors in which the bike owners are satisfied / dissatisfied with two wheeler bikes they are using. Customers play a major role in this competitive era. In order to survive, a company should analyze different factors of consumer satisfaction. Even though it varies from each and every individual, important basic attributes should be identified