Open AccessThe Important of Great Storytelling in Malaysia Animation Industries
Author(s) -
Muhammad Nurakram Bin,
Mohammed Ghazali,
Dahlan Abdul Ghani
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.k1035.09811s219
Subject(s) - animation , storytelling , studio , anime , key (lock) , computer science , computer animation , multimedia , visual arts , art , computer graphics (images) , narrative , artificial intelligence , literature , computer security
Malaysian animation industry have successfully become one of the main media in promoting Malaysian culture especially to local people. The combination of Malaysia unique traditional and modern culture in animation seems to become one of the key factors. One of Malaysia local animation studios known as Les Copaque is the closest model that we can see to use our unique culture in their animation series called Upin Dan Ipin. However, unique culture and animation without proper storytelling will lead to nothing. Therefore, this research is to study on how important is storytelling in creating a good animation that can make an impact to a viewer and memorizing how great the story is.