Open AccessCustomers’ Attitude towards Chatbots in Banking Industry of India
Author(s) -
Amisha Gupta*,
Dheeraj Sharma
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.j9366.0981119
Subject(s) - banking industry , positive attitude , business , marketing , positive correlation , psychology , accounting , medicine , social psychology
This research investigates the customer’s attitude towards the chatbots in Banking Industry of India. The author used correlation analysis to determine and understand the attitude of customer for acceptance and adoption of chatbots in banking industry. Data is collected through Primary survey. 100 people were targeted, out of which 72 responded. The study concludes a positive correlation between the attitude and the adoption of chatbots. As part of the conclusion author made some suggestions and recommendations discussing the implementation of chatbots in the banking industry of India.