Open AccessCausal Model of Customer Intention to using Anti-Aging Business in Thailand
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.i1075.0789s219
Subject(s) - structural equation modeling , causal model , context (archaeology) , dissemination , conceptual model , sample (material) , psychology , causal analysis , social media , knowledge management , data collection , theory of planned behavior , marketing , social psychology , computer science , business , econometrics , sociology , social science , mathematics , statistics , geography , artificial intelligence , telecommunications , chemistry , control (management) , archaeology , chromatography , database , machine learning , world wide web
This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model.