Open AccessRole of Customer Brand Loyalty with Reference to Big Bazaar-An Empirical Research
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.f1159.0486s419
Subject(s) - bazaar , business , marketing , brand loyalty , loyalty business model , loyalty , advertising , preference , brand management , focus (optics) , empirical research , economics , microeconomics , mathematics , service quality , geography , statistics , archaeology , service (business) , physics , optics
As customer’s tastes and preferences area unit dynamical, the market situation is additionally dynamical from time to time. Today’s market situation is incredibly totally different from that of the market situation before 1990. There are several factors chargeable for the dynamical market situation. It’s the dynamical tastes and preference of client that has bought during a modification within the market. Financial gain level of the folks has modified; life designs and socio-economic class of individuals have fully changed currently than that of past days. There has been a shift within the market demand in today’s world. Technology is one amongst the most important factors that is chargeable for this paradigm shift within the mark. This paper focus on customer brand loyalty, study the factors influencing Customer store loyalty in big bazaar. This reason focus on unearthing those hidden factors which will benefit the retail manager.