Open AccessImpact of Visual Merchandising on Sales in Retil Store
Author(s) -
Rajesh Jampla,
P. Adi Lakshmi,
Lt Dhauryanaik,
Prasad Potluri
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.f1117.0486s419
Subject(s) - point of sale , advertising , point (geometry) , likert scale , window (computing) , marketing , business , computer science , psychology , mathematics , world wide web , geometry , developmental psychology
The basic point and determinationof the examination is to definevisual advancing impactcustomerattention.The investigate paperemphases on sixkeydimensionof visual advertising and preliminary of theory are based on these i.eof thing appear, window appear, shading, lighting, store structure and thing show and how it sway the thought buyers.The stratified reviewing technique is used.The diagram was driven in picked retail stores at Vijayawada. A composed Questionnaires of Likert’s five point scale is used for the survey. Where 200 Questionnaires were distributed to the respondents who were identified shopping in picked retail stores. It found that the theories for thing appear, window show and shading assortment have been recognized that they have a confident and important impact on buyerbuying conduct. Research express that the retail storer should concentrate on visual advertising methods for pulling in new customers and rise the walk of store which may moreover prime to achievement influence over contenders.