Factors Influencing Investment Decision of the Individual Related to Selected Individual Investors in Chennai City

The purpose of investment is to gain a profitable returns by investing money .A variety of investment avenues are available to individuals fixed deposit, insurance policies, government securities, corporate bonds, Shares and mutual fund, real estates, commodities, chit funds, post office schemes, investment in gold and silver. Various factors influences the investment decision of the individual. Demographic profile also plays a vital role in investment decision of the individual. Thus, this study aims to find out attitudedifferences in the perception of individual investors on factors influencing investment decision on the basis demographical profile of the individuals. The survey was collected from 374 individuals in Chennai, Tamil Nadu. Descriptive statistics (t-test and f-test) are used to find out the value of mean, standard deviation, standard error, mean of factors influencing individual investment decision. The results found that factors of selection of investment varies according to gender, age, occupation, usage of internet, level of computer knowledge, usage of online trading.