Open AccessA Pilot Research on the Intention to Engage in Digital Piracy of Movies in Kerala
Author(s) -
Devipriya Leeladharan,
M. Phil Scholar
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.f1038.0486s419
Subject(s) - theory of planned behavior , sample (material) , exploratory research , psychology , conceptual model , control (management) , social psychology , technology acceptance model , advertising , public relations , sociology , business , political science , computer science , social science , human–computer interaction , chemistry , chromatography , usability , database , artificial intelligence
Digital Piracy is steadily growing issue due to the rapid advancement of technology. The Indian film industry is plagued by this issue for many years. This study strives to understand the intention of people who indulge in digital piracy of movies using the theory of planned behavior. It tries to enhance the model by including other antecedents such as moral judgment and self control. A sample of 70 people was selected and Exploratory Factor Analysis and multiple regression was done. It was determined that attitude and self-efficacy had a highly significant relationship with intention to engage in digital piracy of movies. Also Moral judgment was added to the model of theory of planned behavior and a final conceptual model was created.