Open AccessIntegration of Artificial Intelligence Technology Towards E-Services Among Online Clothing Websites
Author(s) -
Ms. Sharon Sophia. J*,
J. Clement Sudhahar
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b7266.129219
Subject(s) - clothing , snowball sampling , customer satisfaction , personalization , augmented reality , business , customer retention , marketing , customer relationship management , service (business) , knowledge management , computer science , service quality , artificial intelligence , medicine , archaeology , pathology , history
Online Apparel Industry is one of the growing industries among many other online markets. The industry is moving towards a major technological shift due to new and innovative tools such as Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR). Customer Experience Management is highly influenced by gaining customer satisfaction via integrated AI technology for providing efficient customer service. This study emphasizes the intervention of AI technology with online clothing websites such as Jabong and Myntra. The findings explore that Customer Relationship Management (CRM) Services, Personalization services, Visual Assistance and Fit Intelligence Services are enhanced from AI tools that lead to Customer Satisfaction and Customer Retention. The research utilized non-probability Judgmental Sampling and snowball sampling where the respondents belong to Tamil Nadu State and were genuine online customers who purchase clothes from online clothing websites