Open AccessThe Impact of CSR Practices of MNCS on Dairy Industry in Malaysia
Author(s) -
Rana Mohsin Ali,
Muhammad Irfan Afzal,
Shakeel Ahmed,
Anuar Shah Bali Mahomed,
Noor Ahmed Brohi
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b6563.129219
Subject(s) - multinational corporation , business , corporate social responsibility , dairy industry , revenue , marketing , commerce , accounting , finance , food science , public relations , chemistry , political science
This paper aims to conceptualize the relationship between Corporate Social Responsibility Practices of Multinational Companies and growth of Malaysian dairy Industry. Malaysia is a net food importer, and it has been experiencing an upward trend in dairy consumption. But Malaysia imports 95% of its milk requirements and spend a lot of revenue in importing milk and related products as there is not a considerable number of local firms or companies producing dairy products. Malaysian dairy industry depends heavily on Multinational Companies brands e.g.; Nestle, Dutch Lady, F & N. This study focuses on how dairy Multinational Companies are affecting dairy stakeholders of Malaysia; the producers, and the overall local industry. It also concentrates on the procedures and policies which are designed by these Multinational Companies for serving in host countries, specifically regarding Corporate Social Responsibility. The study deals answer that what factors are restraining Malaysian dairy industry to grow and what big Multinational Companies are earning and what are they giving back to Malaysian dairy industry. The proposed methodology for this research will be content analysis, using secondary data from Corporate Social Responsibility reports and financial statements of these Multinational Companies.