Open AccessAssessment of Hands on Skills in Operating Electrical Mixer Grinder in Rural and Remotes Villages
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1155.1292s419
Subject(s) - purchasing , marketing , business , consumption (sociology) , pulverizer , consumer behaviour , advertising , engineering , mechanical engineering , grinding , social science , sociology
Rural consumer behavior refers to ultimate consumer buying behaviour. Individuals who buy products and services for personal or household use or consumption rather than for business purposes. The term rural consumer is defined as “the behavior that the rural consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs”.