Open AccessImpact of Modernization on the Quality of Food in Food Based Industry
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1153.1292s419
Subject(s) - marketing , interview , purchasing , intuition , order (exchange) , modernization theory , quality (philosophy) , business , economics , sociology , psychology , economic growth , philosophy , finance , epistemology , anthropology , cognitive science
The report's main objective is to comply with the different marketing theories prevailing in the marketplace and gain a proper understanding of the real market. Different functions and strategies were discussed and discussed with the help of the ITC Sunfeast in terms of policies and path they followed since they were a successful player in the market. Customer intuition is examined in order to gain an understanding of their different needs, expectations and collection of minds. This is achieved by interviewing people in different ways so that their purchasing trend can be glimpsed. The people interviewed were from various locations in the district of thiruvallur.