Open AccessTechnologies for Enhancement of Shares in Online Trading
Author(s) -
T Subhalatha,
M. Priya,
C Archanapriya
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1131.1292s419
Subject(s) - women entrepreneurs , perception , business , female entrepreneurs , marketing , stock (firearms) , entrepreneurship , psychology , engineering , mechanical engineering , finance , neuroscience
To know about the success criteria of the women entrepreneurs. Today women are empowered in various aspect of life, to know the challenges that had been faced by the women entrepreneurs. Customer perception has been clearly examined among the customer of the women entrepreneurs In online stock broking. As the male domination is more in this area, to know the customer perception towards women entrepreneurs rather with the male entrepreneurs. The factors that motivates the women in entrepreneurial development. As there are remarkable change in the upliftment of women, the success strategies will help the upcoming women entrepreneurs to excel in the business. Women are considered as eyes of the nation. Women achieving greater heights in all sectors. The study aims to identify the success strategies, challenges that had been pursued by the women entrepreneurs to achieve a zeal. To understand this a structured questionnaire was prepared and collected among the women entrepreneurs in and around Chennai city. According to the response of the women entrepreneur’s analysis and interpretation was made and suggestion were made. It helps other women entrepreneurs to have a literature about the strategies.