Open Access
Algorithm for Identifying Commonly Purchased Products
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1113.1292s419
Subject(s) - loyalty , marketing , business , outcome (game theory) , process (computing) , word of mouth , consumer behaviour , advertising , computer science , economics , microeconomics , operating system
Buyer behavior is significant to the company because it is usually assumed to be a major determining factor of repeat purchases, positive word of mouth and customer loyalty. Choice is essential for consumers and businesses because it emphasizes the successful outcome of scarce resources and the satisfaction of unmet needs.. Increasing awareness of consumer choices is a critical building block in sales and consumer behavior has generated considerable research area in the process prior to the determination of desires and the implications of those judgements