Open AccessIll Consequences of Social Media in Intepreting Customers Buying Opinion
Author(s) -
C Archanapriya,
M Sankar,
K Thiyagarrajan
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1107.1292s419
Subject(s) - social media , advertising , publicity , purchasing , curiosity , word of mouth , business , marketing , consumer behaviour , social influence , psychology , political science , social psychology , law
This research aims to study the interaction between the companies and the consumers directly. Now a day’s social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on the factors which influence the impact of social media on consumer buying behavior. To analyse the impact of demographic variables on purchasing behavior using social media. The survey has been conducted by randomly selecting 50 respondents who are using Social Media. Result show that Social Media influences consumer buying behavior.