Open AccessTechnical Setbacks Encountered in Internet Based Travel Booking Applications
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1106.1292s419
Subject(s) - the internet , key (lock) , service (business) , internet privacy , mobile apps , advertising , mobile device , business , mobile internet , world wide web , computer science , marketing , computer security
This study aims at identifying the factors which influence the customers to use cab apps. Due to the continuous growth and usage of internet and smart phones the service industry has widened their services through online mobile apps. Some major factors are identified through this study and anova and chi-square are used for data analysis. It is found from the study that consumers are mostly influenced by advanced booking technology and view on multiple devices. (Key words: convenience, advanced booking, cab apps, view on multiple devices)..