Open AccessLow Temperature Oil for House Hold Applications Extracted from Simple Hand Driven Screw Pump
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.b1100.1292s419
Subject(s) - brand preference , preference , product (mathematics) , brand loyalty , advertising , quality (philosophy) , marketing , loyalty , task (project management) , consumption (sociology) , brand awareness , business , mathematics , engineering , statistics , social science , philosophy , geometry , systems engineering , epistemology , sociology
The project work entitled “A STUDY ON HOMEMAKERS’ BRAND PREFERENCE TOWARDS CONSUMPTION OF GINGELLY OIL” carried out by the researcher to know the homemakers’ brand preference of gingelly oil. Prediction of individual preference is an elusive task, however, since it represents a fundamental step in understanding consumer choice. This study deals with how consumers’ brand preference change on the variables of the product like price, quality, package, advertisement, satisfaction, taste, brand loyalty etc. It also deliberates the reasons for selecting the particular brand of gingelly oil and exile the highly preferable brand. This study is supported by both primary and secondary data, where the primary data was compiled from questionnaire collected from 120 samples in Chennai. The data collected are processed through statistical tools. Then suggestions are given based on the findings (through statistical tools) for further improvement of the brand/product.