Open AccessAn Empirical Research on Influence of Quality in Product Purchase
Author(s) -
K. Santhana Lakshmi
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.a9189.119119
Subject(s) - reputation , quality (philosophy) , product (mathematics) , business , marketing , data collection , sample (material) , statistics , mathematics , sociology , social science , philosophy , chemistry , geometry , epistemology , chromatography
Customers perceive that quality is a significant property in products and providers perceive that quality can be a significant differentiator between their own contributions and those contenders. The main objective of the study if to identify whether the quality has bearing on purchase of products and reputation of the company. The data for the study is collected through the primary and secondary sources. . Questionnaire is used as the primary data collection and the article, journals, reports, newsletter are considered as the secondary sources .Convenience sampling method is used and the sample size is 926. The data collected are analyzed using SPSS. From analysis, it was found that quality plays a key role in product purchase and also maintaining company reputation. Also, it is found that there is a significant difference between the reputation of a company depends on the quality of the product and the educational qualification and there is a significant association between the person who is responsible for the defect of quality and age. Thus, quality products make a significant commitment to long haul income and benefit