Open AccessDevelopment of A Model to Increase the Investment Attractiveness of an Enterprise
Author(s) -
Lyudmila Yu. Piterskaya,
Olga Zinisha,
Roza Avdeeva,
Viola Larionova
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.a5036.119119
Subject(s) - attractiveness , investment (military) , business , performance indicator , task (project management) , industrial organization , value (mathematics) , research object , economics , marketing , computer science , business administration , management , psychology , machine learning , political science , psychoanalysis , law , politics
Based on the researches, a model of effective investment activity has been developed. As part of the task, a system of key performance indicators (KPI) is determined that reflects the strategy for managing investment resources and signaling the state of the management object. A range of indicators is proposed that will classify factors that determine a specific investment situation. Moreover, these indicators are measured not so much in quantitative value as in qualitative. Measures of impact of state influence on increasing the investment attractiveness of industrial enterprises have been developed. It has been established that in an unstable economy, the methods of “following the investor” based on the analysis of the mass behavior of already functioning investors are more appropriate.