Open AccessGender Affect on Investment Behaviour
Author(s) -
Madhavan Devadas*,
AUTHOR_ID,
Dt.T. Vijayakumar,
AUTHOR_ID
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.f9338.088619
Subject(s) - affect (linguistics) , investment (military) , equity (law) , irrational number , likert scale , investment decisions , variables , action (physics) , psychology , actuarial science , social psychology , economics , microeconomics , behavioral economics , statistics , political science , developmental psychology , physics , geometry , mathematics , communication , quantum mechanics , politics , law
Decision making is an action which results in a certain type of action from a set of alternate choices. The selected choice may be a rational or an irrational decision. Individual or small investors do not have the advantage of big and small firms regarding invest decision making. Various factors both external and internal, are behind investment decisions. The attitudes of both gender are similar of different with regard to various factor influences. This research endeavor attempts to identify the significant factors which influence decision making regarding investments with a focus on gender. Here for this study 14 attributes were selected to identify the underlying factors and their influences in decision making. For this purpose tools of statistics such as independent t-test and mean scores on a likert scale was utilized for this research study. The study determines there are notable differences between genders on certain variables which play an influencing role when it comes to equity investment decision making. On the majority of the variables both genders share similar influencing variables with regard to investment decisions in equities.