Open AccessCritical Success Factors in Indian Commercial Banks
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.f1094.0886s19
Subject(s) - business , critical success factor , benchmarking , sample (material) , commercial bank , customer satisfaction , banking industry , marketing , empowerment , public sector , organizational culture , service (business) , accounting , finance , management , economic growth , economics , economy , chemistry , chromatography
The important success factors to sustain strategically in the business environment of Indian Commercial Banks are found in the present study using Factor analysis. To remain competitive, stay customer-focused, imparting new, fast and technology–enabled services is possible only through critical success factors of Banking sector. A sample of 45 bank branches of public sector and private banks are studied through Bank executives and the success factors are found to be Employee Empowerment, Service Culture and Bank Evidence, Service Culture and Bank Evidence, Benchmarking Union involvement, Customer Satisfaction, values and ethics