Open AccessThe Role of Entrepreneurial Personality on Competitive Advantages and Corporate Image based on digital
Author(s) -
Hari Muharam,
Harmon Chaniago
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.f1072.0986s319
Subject(s) - purchasing , empathy , business , sample (material) , perception , marketing , service (business) , affect (linguistics) , advertising , personality , psychology , social psychology , chemistry , communication , chromatography , neuroscience , psychiatry
The purpose of this study is to investigate the impact of store image on purchase intention and buying decision based on the perceptions and thoughts of Muslim consumers. To be the sample, 100 consumers who are used to shopping at modern minimarkets were involved. To get a fit model, data used were in 1000 bootstrapping data. The store image research results consist of retail facility dimensions (physical completeness, display), store service dimensions (empathy, professional sellers) and store environment dimensions (comfortable environment, lighting). Store services and store environments are proven to be influential in purchase intention. Whereas, store facility was only correlates with store service and store environment and was not proven to affect purchase intention and buying decisions. The purchase intention has proven to influence purchasing decisions. This study found that factors like empathy, professional sellers, pleasant environment, lighting, physical equipment and displays, influence Muslim customers’ interest on purchasing things.