Open AccessElectronic -Word Of Mouth In Tourism 4.0: Customer Review Of Online Travel Agent
Author(s) -
Nizar Alam Hamdani,
Anggun Oktavia Herlianti,
Sukma Nugraha,
Asep Suparman
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.e1100.0585c19
Subject(s) - tourism , business , indonesian , marketing , context (archaeology) , competition (biology) , word of mouth , advertising , competitive advantage , tourist industry , geography , ecology , philosophy , linguistics , archaeology , biology
Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.