Open AccessExploring Factors Contributing to the Success of Women Entrepreneurs in Malaysia
Author(s) -
Azlin Shafinaz Arshad,
Marziah Mokhtar,
Afiza Azura Mohamad Arshad,
Arlinah Abdul Rashid
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.e1086.0585c19
Subject(s) - success factors , government (linguistics) , business , marketing , entrepreneurship , confirmatory factor analysis , charisma , business administration , political science , service (business) , linguistics , philosophy , finance , law
The purpose of the study is to explore factors contributing to the success of women who embarked in entrepreneurship. The study was conducted on 150 women entrepreneur in Malaysia by distributing the survey questionnaire. using convenience sampling. The study found charisma and friendliness are the most crucial factors contributes to the success of women entrepreneur while government support is the least contributing factor. Factor analysis conducted on success factors of women entrepreneur in Malaysia categorized the factors into four constructs; Individual & Social Characteristic, Marketing & Business Support, Efficient Management and Customer Engagement. The study found that Customer Engagement Factor contribute the most to the success of women entrepreneur in Malaysia