Open AccessWomen Entrepreneurs In Malaysia: What Drives Them Venturing Into Business
Author(s) -
Azlin Shafinaz Arshad,
Afiza Azura Mohamad Arshad,
Marziah Mokhtar,
Arlinah Abdul Rashid
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.e1015.0585c19
Subject(s) - business , successor cardinal , marketing , family business , women entrepreneurs , business analysis , descriptive statistics , business development , business administration , new business development , entrepreneurship , business model , finance , mathematical analysis , statistics , mathematics
The number of women venturing into business is increasing. There are numerous factors at play for why women are starting to assert themselves in business. The study aims to explore the motivating factors of women venturing into business in Malaysia. Survey questionnaires were collected from 150 women business owner using convenience sampling. Descriptive analysis and factor analysis were employed in analyzing the data. Findings revealed the most critical factor motivating these women to venture into business was for them to be able to pass on the business to the next successor. Venturing into business for fun was found to be the least important factors. Motivation factors were factor analyzed to determine the main groupings of variables that lead women entrepreneurs to venture into business. Factor analysis conducted led motivation factors into two main factors; Business Achievements and Individual/Personal & Family Influence. This study will help improve strategy for women entrepreneurs to start business.