Open AccessReliability and Validity of Instruments MeasuringIndividual Lifestyle Scale
Author(s) -
Amizatulhawa Mat Sani*,
Norzieiriani Ahmad,
SanySanuri Mohd Mokhtar
Publication year - 2019
Publication title -
international journal of engineering and advanced technology
Language(s) - English
Resource type - Journals
ISSN - 2249-8958
DOI - 10.35940/ijeat.a2621.109119
Subject(s) - reliability (semiconductor) , scale (ratio) , context (archaeology) , psychology , order (exchange) , validity , applied psychology , shopping mall , advertising , business , psychometrics , geography , clinical psychology , power (physics) , physics , cartography , archaeology , finance , quantum mechanics
This paper aims to identify the individual lifestyle measurement (validity and reliability) based on three types of online shoppers’ lifestylefactors; time-oriented lifestyle, price oriented lifestyle and net oriented lifestyle. The selected respondents of this study are online shoppers who have purchased products and services at online shopping website. The data was carried out via mall intercept technique. Result of the study shows that 15 items of online shoppers’ lifestyle scales were grouped into three distinct constructs. This constructs represented three types of online shopper’s lifestyle. Findings of this study will benefit to online sellers in order to develop marketing strategy regarding individuals’ lifestyle factors, especially to those who focusing on the online shopping context.