Open AccessDigital Economy and Communication Technologies: Methods and Mechanisms of Promotion through E-Commerce and E-Marketing
Author(s) -
Foued Sabbagh
Publication year - 2021
Publication title -
indian journal of data communication and networking (ijdcn)
Language(s) - English
Resource type - Journals
ISSN - 2582-760X
DOI - 10.35940/ijdcn.b5003.061321
Subject(s) - promotion (chess) , digital economy , digital marketing , the internet , digital revolution , e commerce , business , globalization , modernization theory , information technology , marketing , field (mathematics) , digital era , economics , engineering , telecommunications , computer science , political science , market economy , world wide web , mathematics , politics , economic growth , law , pure mathematics , operating system
This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of E-marketing and E-commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through E-commerce and E-marketing during the revolution of the digital economy and the technologies of modern and social communication.