Open AccessPengaruh Brand Association terhadap Brand Loyalty yang dimediasi oleh Brand Trust Pengguna GoPay di Kabupaten Bandung Barat
Author(s) -
Muhammad Saijunus,
Siti Herawati
Publication year - 2022
Publication title -
studi ilmu manajemen dan organisasi
Language(s) - Italian
Resource type - Journals
ISSN - 2745-7826
DOI - 10.35912/simo.v3i1.936
Subject(s) - brand loyalty , advertising , sobel test , brand awareness , population , business , brand equity , psychology , social psychology , medicine , environmental health , self esteem