Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria
Author(s) -
Monyei Ezieshi Francis,
Okeke Patrick Anene,
Nwosu Kanayo Chike
Publication year - 2021
Publication title -
journal of sustainable tourism and entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 2714-6480
DOI - 10.35912/joste.v2i3.799
Subject(s) - sample (material) , marketing , business , population , sample size determination , statistics , sociology , mathematics , chemistry , demography , chromatography
Purpose: To investigate the role strategic agility plays in the sustainable performance of micro-businesses, while specifically, it sort to examine the link between micro-businesses decision-making and technology adoption in South-eastern Nigeria Research methodology: A survey research method was adopted with a population quoted at 210 Micro-business registered owners in South-eastern Nigeria. The sample size of 136 was arrived at using Krejcie and Morgan's (1970) formula. A questionnaire set was designed for data collection and analyzed using the Linear Regression Statistics at a 5% level of significance. Results: Decision-making and technology adoption have a statistical significant relationship with Micro-businesses in South-eastern Nigeria (R2 = .959; F = 1180.390; p-value < 0.05). Limitations: The study did not cover all the five states in the region where the study was conducted. Contribution: The study excruciates strategic agility's role, its prospect for Micro-businesses, and its link with sustainable performance in a turbulent and dynamic business environment.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom