Open AccessPengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang
Author(s) -
Noviar Indra,
Siti Komariah Hildayanti,
Omar Hendro
Publication year - 2020
Publication title -
integritas jurnal manajemen profesional
Language(s) - English
Resource type - Journals
eISSN - 2722-0958
pISSN - 2722-094X
DOI - 10.35908/ijmpro.v1i1.6
Subject(s) - sales promotion , personal selling , promotion (chess) , business , sales management , variables , advertising , marketing , business administration , marketing mix , regression analysis , mathematics , statistics , political science , politics , law
This study entitled The Effect of Promotion Mix on Sales Volume of Jtrust Bisnis Savings Products at Bank Jtrust Indonesia Tbk Palembang Branch. This research instrument uses a questionnaire, then uses multiple linear regression to process data that has been tabulated from the results of respondents' answers. The results of the study concluded, first, the advertising variable (X1) had a positive and significant effect on sales volume (Y). Second, the sales promotion variable (X2) has a positive and significant effect on sales volume (Y). Third, public relations and publication (X3) variables have a positive and significant effect on sales volume (Y). Fourth, personal sales variables (X4) have a positive and significant effect on sales volume (Y). Fifth, the direct marketing variable (X5) has a positive and significant effect on sales volume (Y). The six advertising variables (X1), sales promotion (X2), public relations and publications (X3), personal sales (X4), direct marketing (X5) have a positive and significant effect on sales volume (Y). This means that the independent variable (X) together increases, so the sales volume (Y) increases.