Open AccessLOYALITAS KONSUMEN LEMBAGA KEUANGAN MIKRO SYARIAH (Studi pada Bayt al-Mal wa al-Tamwil Maslahah Sidogiri Pasuruan)
Author(s) -
Parmujianto
Publication year - 2020
Publication title -
malia
Language(s) - English
Resource type - Journals
ISSN - 2549-2578
DOI - 10.35891/ml.v11i2.2148
Subject(s) - business , loyalty , product (mathematics) , marketing , service (business) , microfinance , database transaction , advertising , loyalty business model , religiosity , service provider , business administration , service quality , political science , law , geometry , mathematics , computer science , programming language
Consumer loyalty of the Sharia Microfinance Institution LKMS-BMTM has distinctive characteristics related to decision making on the use of Sharia financial institutions and conventional products. Some of the strategies implemented by BMTM in maintaining consumer loyalty are providing convenience in transactions, attractive product offerings, post-transaction attention, engaging consumers, giving gifts, and improving employee performance.
Besides the general factors related to consumer loyalty, such as affordable prices, good places, and good services, it appears that customer loyalty to the service is closely related to the ideology adopted by service providers and consumers. Therefore, running a business needs to pay attention to aspects of consumer socio-religiosity around it, especially for business sectors that are still concerned with direct interaction between consumers and services.