Open AccessThe Effect of the 7P Marketing Mix and Service Quality on Customer Satisfaction
Author(s) -
Duwi Putri Pramesty,
S. Sapar,
Muhammad Aqsa
Publication year - 2022
Publication title -
quantitative economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2722-6247
DOI - 10.35877/454ri.qems928
Subject(s) - customer satisfaction , marketing , service quality , structural equation modeling , business , simple random sample , sample (material) , customer value , service (business) , marketing mix , value (mathematics) , mathematics , statistics , economics , chemistry , medicine , microeconomics , population , environmental health , chromatography , profit (economics)