Open AccessPENGARUH WORD OF MOUTH (WOM) DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO MELALUI BRAND IMAGE
Author(s) -
Dewi Kurniawati,
Rina Eka Pertiwi,
Fatima Tuzzahra Alkaf,
Lazarus Sinaga
Publication year - 2022
Publication title -
jurnal riset bisnis
Language(s) - English
Resource type - Journals
eISSN - 2598-005X
pISSN - 2581-0863
DOI - 10.35814/jrb.v6i1.3520
Subject(s) - purchasing , advertising , product (mathematics) , word of mouth , brand image , business , marketing , mathematics , geometry