Open AccessThe Impact of Electronic Word of Mouth (EWOM) Using Influencers on Brand Awareness and Purchase Intention
Author(s) -
Santika Vania Putri
Publication year - 2022
Publication title -
coverage: journal of strategic communication/coverage
Language(s) - English
Resource type - Journals
eISSN - 2686-1992
pISSN - 2087-3352
DOI - 10.35814/coverage.v13i1.3913
Subject(s) - marketing buzz , influencer marketing , advertising , business , viral marketing , social media , brand awareness , word of mouth , marketing , computer science , marketing management , relationship marketing , world wide web