Open AccessThe Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study
Author(s) -
Rehmat Karim,
Normah,
Azizan Marzuki,
Sajjad Haider,
Memooelofar,
Faqeer Muhammad
Publication year - 2021
Publication title -
international journal of economics and business administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.289
H-Index - 13
ISSN - 2241-4754
DOI - 10.35808/ijeba/700
Subject(s) - tourism , marketing , marketing mix , business , geography , archaeology