Open AccessAn Empirical Study on the Impact of Brand Loyalty in Remembering Slogans
Author(s) -
Paulo Paulo,
Susana Marília Barbosa Galvão
Publication year - 2020
Publication title -
international journal of economics and business administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.289
H-Index - 13
ISSN - 2241-4754
DOI - 10.35808/ijeba/476
Subject(s) - brand loyalty , advertising , loyalty , business , empirical research , marketing , psychology , mathematics , statistics
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