Open AccessThe Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study
Author(s) -
Paulo Duarte Silveira,
Susana Marília Barbosa Galvão,
Paulo Bogas
Publication year - 2018
Publication title -
international journal of economics and business administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.289
H-Index - 13
ISSN - 2241-4754
DOI - 10.35808/ijeba/147
Subject(s) - slogan , recall , psychology , empirical research , cognitive psychology , social psychology , political science , statistics , mathematics , politics , law