Open AccessBrewing the Recipe for Beer Brand Equity
Author(s) -
Cristina Calvo-Porral,
Normand Bourgault,
Domingo Calvo Dopico
Publication year - 2013
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/390
Subject(s) - recipe , brewing , business , brand equity , advertising , marketing , brand names , commerce , food science , chemistry , fermentation