Open AccessBrewing the Recipe for Beer Brand Equity
Author(s) -
Cristina,
Normand Bourgault,
Domingo
Publication year - 2013
Publication title -
european research studies journal
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/390
Subject(s) - recipe , brewing , business , brand equity , advertising , marketing , brand names , commerce , food science , chemistry , fermentation
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