
The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages
Author(s) -
Anna Borawska,
Konrad Biercewicz,
Mariusz Borawski,
Jarosław Duda
Publication year - 2021
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/2249
Subject(s) - advertising , marketing , computer science , business