Open AccessThe Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value
Author(s) -
Magdalena Rzemieniak,
Joanna Wyrwisz,
Katarzyn Toborek
Publication year - 2021
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/2223
Subject(s) - originality , prestige , marketing , test (biology) , value (mathematics) , ranking (information retrieval) , empirical research , product (mathematics) , psychology , brand equity , advertising , business , social psychology , computer science , statistics , mathematics , paleontology , linguistics , philosophy , geometry , machine learning , creativity , biology