Open AccessHow Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands
Author(s) -
Magdalena Grębosz-Krawczyk
Publication year - 2020
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/1729
Subject(s) - transgenerational epigenetics , brand equity , advertising , business , marketing , equity (law) , psychology , political science , pregnancy , genetics , offspring , law , biology