Open AccessPerception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment
Author(s) -
Celeste Campo,
Gerson,
Jenny Jenny
Publication year - 2020
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/1656
Subject(s) - business , perception , marketing , personality , business environment , brand management , international business , brand awareness , business administration , psychology , management , social psychology , economics , neuroscience