
Measuring the Non-Tangible Legacy of Sport Events: The Case of the 2018 FIFA World Cup
Author(s) -
Tatiana V. Skryl,
Elena A. Gureeva
Publication year - 2018
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/1074
Subject(s) - mascot , revenue , event (particle physics) , advertising , order (exchange) , marketing , political science , business , law , physics , accounting , finance , quantum mechanics