THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO | Zendy

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THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO

Author(s) -

Natanael Owen Rumondor,

Joy Elly Tulung,

Maria V. J. Tielung

Publication year - 2022

Publication title -

deleted journal

Language(s) - English

DOI - 10.35794/emba.v10i3.42987

Subject(s) - purchasing , product (mathematics) , brand image , advertising , quality (philosophy) , marketing , business , mathematics , philosophy , geometry , epistemology

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