Open AccessTHE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO
Author(s) -
Natanael Owen Rumondor,
Joy Elly Tulung,
Maria V. J. Tielung
Publication year - 2022
Language(s) - English
DOI - 10.35794/emba.v10i3.42987
Subject(s) - purchasing , product (mathematics) , brand image , advertising , quality (philosophy) , marketing , business , mathematics , philosophy , geometry , epistemology