
The Impact of Product Packaging and Packaging Design on Consumer Behavior in North Sulawesi (Study Case on Wardah Cosmetics)
Author(s) -
Lingkan J Kalangi
Publication year - 2022
Language(s) - English
DOI - 10.35794/emba.v10i3.42969
Subject(s) - cosmetics , product (mathematics) , purchasing , business , advertising , packaging and labeling , quality (philosophy) , marketing , engineering , medicine , mathematics , philosophy , geometry , epistemology , pathology