Open AccessTINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO
Author(s) -
Candova Cahyana .,
Grace A.J. Rumagit,
Leonardus Ricky Rengkung
Publication year - 2019
Publication title -
agri-sosioekonomi
Language(s) - English
Resource type - Journals
eISSN - 2685-063X
pISSN - 1907-4298
DOI - 10.35791/agrsosek.15.1.2019.23376
Subject(s) - respondent , promotion (chess) , customer satisfaction , likert scale , product (mathematics) , service (business) , marketing , psychology , business , advertising , mathematics , political science , developmental psychology , geometry , politics , law
The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentallysampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*