Open AccessTINGKAT KEPUASAN KONSUMEN “MARKOBAR” DI KOTA MANADO
Author(s) -
Aprillina Maritha Rosa Ginting,
Ribka M. Kumaat,
Yolanda Pinky Ivanna Rori
Publication year - 2018
Publication title -
agri-sosioekonomi
Language(s) - English
Resource type - Journals
eISSN - 2685-063X
pISSN - 1907-4298
DOI - 10.35791/agrsosek.14.1.2018.18895
Subject(s) - accidental sampling , likert scale , product (mathematics) , promotion (chess) , scale (ratio) , service (business) , psychology , advertising , business administration , marketing , business , mathematics , sociology , geography , political science , demography , population , developmental psychology , geometry , cartography , politics , law
This study aims to measure the Level of Costumer Satisfaction “Markobar” in Manado City viewed from aspects of product, price, place, promotion, and service. This research was conducted in May to July 2017. Using primary and secondary data with sampling technique sampling accidental and respondents as much as 30 people wuth measuring instrument used is Likert scale. Research result showed that consumer satisfaction level of “Markobar” in Manado City is 87,79 % with very satisfield intrepretation.